Multiple aspects collude together to ensure success when trying for a product or service break through in emerging markets. Here are six sure ways to understand and realize the fruits of your glocalization efforts: Know your Customers Emerging markets can be typically segmented into four: • Global customers: Customers who go for global brands and
QuEST Global Engineering has been selected as the Strategic Partner to Airbus Military (now under Airbus Defence and Space) Customer Services for Technical Publications.
As we ponder over the evolution of the global market place, global products and brands trying to tap into emerging markets had their eyes on targeted customers in a couple of selected segments. These customers were aspiring to buy global products in local markets, willing to pay the price at par with the global markets.
QuEST Global Engineering announces the integration of the India based supply chain unit of Pratt & Whitney into its engineering services arm.
India’s largest platform for budding engineers QuEST Ingenium 2014 is back in its 4 edition which promises to be bigger better.
QuEST Global, a world leader in diversified engineering solutions has announced the acquisition of Houston headquartered Beeken TechQuest and its Bangalore based arm, UFT Beeken Engineering Services, which is a joint venture of the parent company Beeken.