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Humans have gazed at the sky for centuries and come up with theories about what is out there. Imagine being born at the time of Ptolemy in Alexandria, in 100 C, when it was believed that the Earth was the center of the universe. But science dictates that what holds true today may not be tomorrow.

As an engineer with a love of science, I had long looked for a mathematical formula that I could solve to build a long-term company to be passed on to the next generation. But to my dismay nothing exists. While building a business is not entirely scientific, we can indeed hypothesize that growth is highly granular. A business must have a scalable business model that is deeply understood and frameworks put in place at the smallest level for execution. My hypothesis eventually constellated around how a particle accelerator was used to split the atom as a means of advancing our knowledge about the universe.


This showed me that we must drill down through the interconnected layers of strategy, structure, and people to understand how to design a company for growth. In this formula, atomistic attention to detail can enhance an organization’s sustainability and scalability at the macro level.


Let’s say we want to scale the company; we must learn to scale starting with one vertical. We can scale a vertical if we know how to scale an account. If we want to scale an account, we must know how to scale a department within, and so forth. Ultimately, it comes down to knowing how to identify and solve a customer problem as the starting point of building a lasting company. Developing company processes and systems, as well as having great people that know how to solve a customer problem (atom), is at the core of building a long-lasting company (universe).


As Einstein said, “If I had an hour to solve a problem, I'd spend 55 minutes thinking about the problem and five minutes thinking about solutions.” We must all aspire together to become the greatest problem solvers in the engineering community across the world, across all sectors.