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“As the government and utility companies deploy contingency measures to tackle the ongoing power crisis, including paying energy establishments to reduce electricity usage and importing power from nearby states to prevent overstressed grids from collapsing, energy analysts are calling for greater adoption of demand response. A technology-led, collaborative approach to energy management, demand response involves financially incentivising consumers to reduce their power consumption during peak hours,” says Manoj Vivek, Technical Solutions Leader – Power and Industrial Automation, QuEST Global in a thought leadership article published by Smart Utilities.