In Quest Of Aspirational Pursuits

Publication :

Financial Express

Date :

March 20 2004

Place :

Mumbai

 

QuEST maps individual goals with key result areas of the organisation

RAJIV BANERJEE

"Winning heart and mind", that's the motto of the social services club at QuEST, a Bangalore based company which is into engineering solutions for advanced technology products in domains such as aerospace, automotive and oil and gas to name a few. However the heart and mind of the employees at QuEST is also been won by the company by allowing them to pursue their aspirations. And the quest for aspirational pursuits at QuEST is taking different forms. From a social services club to an aero modeling club, from a trekking group to a cricket club. The realisation at QuEST is that employees need to develop their aspirational endeavours within the precincts of an organisation to enable them to contribute more efficiently and more importantly foster a sense of belonging amongst the employees.
Natarajan Iyer, VP - Human Resources feels that the initiatives which are happening are nothing new and are in practice in many organisations. But the difference, he says is in mapping the aspirational goals of the employees along with the tangibles and the intangibles. "The tangibles and the intangibles are the regular aspects which are mapped to the employee's KRA (key result area). However the goal mapping, we map the aspirations of each employees and this has given us a huge bandwidth as each employee has his or her aspiration which they aspire for even though they are in a totally different field," said Mr Iyer. And it is this huge bandwidth which has resulted in hobby clubs being formed in the organisation. So there is a social services club, an aero modeling club, trekking club and a cricket club.

However, all these initiatives in any organisation are generally looked on with a certain amount of cynicism by the employees. This ranges from outright refusal to be a part of it or acceptance only to appease the employers, without putting one's heart into it. Here, Mr Iyer said that the success of such endeavours depends on allowing the employees to kick start it, with the management playing the role of a catalyst. "That's what we need to be, a catalyst for growth," he said. Therefore at QuEST, a bottom top model has been adopted with employees asked to define their aspirational endeavours and then the management suggesting ways to improve on the idea. Thus even as some employees are part of more than one club, many are not associated with any club. Mr Iyer said many of the employees used to play cricket with dedication before they got into a career. "The idea was to let them pursue what they love to do even when they are working," said Mr Iyer.

 
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